Branding Project
Zen chocolate
Zen Chocolate is a premium chocolate brand designed for health-conscious consumers who seek a guilt-free snack made without refined sugar and using high-quality ingredients.
It targets active individuals of all ages who prioritize health, making it suitable for yoga studios, boutique fitness centers, wellness spas, and specialty health food stores.
The brand’s design features the Baga and Articulat CF typefaces to convey sophistication and relaxation, with a logo that creatively incorporates a yoga pose symbol through negative space. Its nature-inspired color palette of Burnt Sienna, Midnight Indigo, Sage Green, and Vanilla Cream reflects calmness and luxury.
Photographs emphasize themes of nature, yoga, tranquility, and mindfulness, reinforcing Zen Chocolate’s identity as a premium, wellness-focused brand that balances body and mind.
Sommericon
SommerIcon is a cinematic creative studio offering photography, videography, and branding for actors, creatives, and brands. For this branding, I focused on a quiet luxury look—minimal, intentional, and timeless—so the identity feels elevated without being loud.
The typography and spacing were treated as key design elements to keep the system clean and confident, while the warm, professional tone supports clients who may feel overwhelmed and need guided clarity. Overall, the visual direction balances simplicity with sophistication, helping SommerIcon communicate a refined, story-led presence across digital and print touchpoints.
